Working with a design-build firm that understands credit union member behavior can make a huge difference in the success of a credit union.
Running a successful credit union would be a walk in the park—if it wasn’t for credit union members. Unfortunately, there doesn’t seem to be member-less model for success, so it’s necessary to find a way to cater to their changing needs and priorities. That’s why working with a design-build firm that gets member behavior can make a huge difference in the success of a credit union.
To create and grow a successful credit union, it’s necessary to think beyond the traditional, “this is the way it’s always been done” approach. Our design-build process starts with a detailed analysis that will help you attain your mid- to long-term growth plans. As our clients start to review this information, it isn’t unusual for them to have an “uh oh” moment that prompts them to take a step back.
That’s because credit unions often think of growth in terms of, “Where can we get a great deal on a piece of property that’s close by a large population center.” But our perspective is, “Where should a branch be located in order to get the foot traffic we want.” It’s easy to get members who don’t need much more than to cash a check every couple weeks. It’s another thing entirely to find those potential members who need mortgages and car loans and the other big-ticket services that drive the growth of credit unions.
That’s where we come in. We’re able to take a step back and identify attractive branch locations and building sizes based upon foot traffic, and even suggest the services that are right for each branch.
A good credit union experience is one where members who walk in for the first time find that the branch office is easy to navigate, and it’s reasonably obvious as to what services are available. This means moving away from the typical experience of sliding doors that lead to a table with pens and envelopes, with a row of tellers who may or may not provide needed services. Instead, you want open floorplans that create a personable atmosphere, communicate what services are available, and guide members where they need to go.
But why trust our perspective? We see our past and present clients at conferences and other industry events. When they shoulder their way across a crowd to tell us that they can’t wait to start their next branch, we take that as a pretty good sign that we’re doing something right. But we never kick up our feet and call it good. We check up on our projects after they open their doors to make sure everything is working as expected, and if something isn’t quite right, we make sure it gets fixed.